Denim Love

Again, denim on denim is a topic this fall! Come and join us to discover our favourite jeans items.

We love everything that makes our tough life easier – like the current denim trend for example. Whether before a casual dinner party with our best friend or in the morning when we’re looking at a long work day: every woman knows the situation. The wardrobe is full of old and new stuff but… we have nothing to wear! Fortunately, a few trusted classics never let us down. Do you need an example? Denim on denim! You can’t go wrong by wearing denim from top to toe – it’s a success formula in any situation. Especially, when you’re in a hurry in the morning.



We’ll make you discover how to combine the different shades of the blue fabric and show you how wonderful this trend suits curvy women. Dark or light blue, black or blue denim… one fabric, an endless number of combinations – which is another side-effect making this trend nice and easy. With Karina, Julia, Endurance and Clarissa, the four Curvy Supermodel ladies, we’ve found the right beauties to celebrate the new jeans trend.

Production: Carola Niemann

Photographer: Johanna Link

H&M: Johanna Wild and Jasmin Strom

Model: Endurance, Julia, Karina, Clarissa / Curvy Supermodel

Translation: Danielle De Bie

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