Pack your swimming trunks, we show you that sustainable swimwear can also look mega good!
We came across the new Weekday campaign a few days ago. And we are thrilled! Sustainable swimwear can also simply look really good. And on top of that, the H&M subsidiary really thought about it during the presentation. They didn’t use models for that, but rather brought quite casual women in front of the camera. Under the motto “My Body, My Image” they let different women (and especially many curvaceous women) produce the pictures themselves. The result: The hammer!
We also picked out the coolest styles and packed you into the shop: